It wasn’t just a tshirt – Focus on Pricing

 
 

Last week I spent a few days with my One Day Intensive clients in London. Such a great way to kick start the year! And so uplifting to see people transform in the space of a few hours.

I love London - I've always believed it's one of the most amazing cities in the world. I'm no historian but I love hearing the stories of our great landmarks. Last year I spent the day doing the tourist thing - I visited The Tower of London and also went on an open top bus tour and it was amazing. I strongly recommend being a tourist in your own City - you see so much more!

As I walked back through the streets of Kensington I spotted a shop. In the window of the shop were six t-shirts hanging on a rail. The shop was painted in a very dark blue and stood out from all of the other shops. The name of the shop was written in a very fine silver text which looked nothing like anything else on the street.

I was intrigued.

I peered through the window and saw the super cool and super welcoming interior. Very minimalistic, no clutter. This didn't look like the average t-shirt shop.

I wanted to see more.

I went into the shop. The lighting was low, warm, calm. Some chilled music echoed around the shop at just the right volume. I browsed the rails. Everything was hung on heavy, quality, beautiful wooden hangers. All of them showed the thin silver branding that was on the shop front.

I was enjoying this experience.

A very well groomed man walked past and smiled and say 'hi'. No pressure, no intimidation, just a friendly hello.

I felt welcome.

I spotted an equally well groomed man completing the transaction of his t-shirt. He thanked the shop attendant and picked up his packed t-shirt. The t-shirt had been carefully folded, wrapped in branded tissue paper, which was then sealed with a branded sticker. The bag it was placed in was quality, there was the silver branding, and the handles were a thick dark blue rope.

Immediately I wanted to buy a t-shirt.

(...and here is the most important part of this story)

I HADN'T EVEN LOOKED AT THE PRICE TAG

I hear so much fear about pricing.... I've experience this exact fear. But the turning point was when I removed my own obsession with a price tag and considered the experience.

Start today - think about what you're offering your clients and how you offer it. P.S Are you a Wedding Photographer, a Wedding Florist, a Wedding Planner, a Wedding Stationer (or indeed any Wedding Business) and are you looking for a Wedding Business Coach? Perhaps you're looking specifically for Wedding Photography Training? If you are please get in touch by clicking on 'Book A Call' above.
 

with love, faye x

 

recent posts 

My top 7 Mindset Hacks to prepare for next year

My top 7 Mindset Hacks to prepare for next year    My Top 7 Mindset Hacks to start preparing for next yearHi *|FNAME|*This time of year I start to feel excited about the opportunity of the new year so I thought I would share my 7 Steps to finish your year on a high....

5 signs it’s time to put your prices up

5 signs it's time to put your prices up  5 signs it's time to put your prices upToday I wanted to talk to you about the signs you're seeing that indicate it's time to put your prices up. I'm going to be talking about this in 30 minutes in my Facebook group so please...

Who are you? (I think I know).

Who are you? (I think I know).    Who are you?I’m so sorry I’ve not emailed you for a while, the last few weeks have been majorly busy. I use the word busy in a positive way because I do actually love being busy. I enjoy the prospect of having a full calendar (as long...

Motivate / Energise / Inspire

Copyright Faye Cornhill / PRIVACY   / TERMS

Motivate / Energise / Inspire

Copyright Faye Cornhill / PRIVACY  / TERMS