Have you ever asked yourself why you can’t seem to book more clients? Yep, I used to do that.
Let alone clients you actually feel aligned to and share the same vision with? Yes, that was me.
Looking back I think this used to be the most frustrating part of running my photography business. You get to the stage where you feel confident in your ability, your purpose, your goals… but you just can’t seem to book clients.
And the main problem with this scenario (which I know is happening every day for many of you) is that this lack of clients results in an uncontrollable wave of fear, doubt and worry. Which in turn leads you to feel completely out of control, not confident and questioning your purpose.
If this sounds like you I want you to know that many people I have worked with have been in this place. I include myself in that, I know how you feel.
Taking back control of this situation has changed my life and allows me to see so much clearer than ever before. Today I want to explain to you how I started my journey of moving away from the pathway of fear and worry.
Looking back to the early days of running a wedding business I can see very clearly now the mistakes I made. Yes you heard me – I made mistakes! One of the key mistakes I made was taking too long to understand my ideal client and niche.
If you’re wondering what I’m talking about, let me explain:
Your target market is the group of people you market you business to.
Your niche is your unique way of helping them solve their problem.
You might be thinking, ‘I’m a wedding photographer/florist/make up artist, I don’t solve any problems, I take pictures/create floral displays/do make up’. On the face of it you might think that your clients don’t have ‘problems’. And I urge you to look deeper. The key to understanding how to market your niche is knowing that your customers don’t just buy a service or product, they buy a solution to their problem. When you market your business specifically to your niche you’re making a connection with them directly.
A bride can be massively overwhelmed by decision making in their wedding planning stage. Her problem could be that she’s got no idea about flowers, or she might absolutely hate being in front of the camera, or she might have body issues and be terrified of choosing a wedding dress.
Have a think about how you market your business:
Who is your target market?
What is your niche?
What is the problem for your target market?
How can you help them solve it?
How are you communicating this in your website copy?
How are you communicating this in your social media posts?
Put yourself in the shoes of your ideal client… if you’re not answering their fears or questions or directly speaking to them in your marketing efforts then what reason are you giving them to book you?
I really hope this had been helpful – Please let me know if you make any changes to your business based on this information. I always love hearing how my community uses the information I put out.
P.S. There is a HUGE announcement coming up very soon and it’s going to help YOU and YOUR business so stay tuned 🙂
P.P.S Do you need to make a change NOW? Do you want 2018 to be your biggest year yet? Don’t wait – I have space for just 2 new clients to start before the end of the year. So book a call using the button below and let’s talk about how coaching can help set you up for an amazing 2018!